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The IUP Journal of Management Research

April'12
Focus

India’s pharmaceutical industry is growing at the rate of 14% per annum. It is one of the largest and most advanced industries in the developing countries, paving the way for multinational companies to enter the Indian markets.

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Factors That Affect the Academic Results of Students in MBA Program in Gujarat, India
Decision Making in Relation to Personality Types and Cognitive Styles of Business Students
Efficiency of Marketing Channels for Mango in Mahabubnagar District of Andhra Pradesh
The US Hispanic Consumers’ Perception Towards Buying Country of Origin Labeled Ethnic Produce
A Study on the Emerging Dimensions of Strategic HRM in Different Subsectors of IT Industry
Impact of Group-Based Microfinance on Rural Households in India
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Factors That Affect the Academic Results of Students in MBA Program in Gujarat, India

--Ritesh Patel and Mitesh Patel

The study was carried out to analyze how various factors (student-related, faculty-related, exam-related and other factors) have an influence on the results of the students. To check the normality of the data, a normality test was carried out on demographic variables of the respondents. For determining the reliability of the data, Cronbach’s Alpha was used. Further, mean score analysis and factor analysis were done on various factors. After carrying out this study, it was found that student-related factors, faculty-related factors and exam-related factors are important for the results of students in MBA program. The results of students can be improved by focusing on these factors.

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Decision Making in Relation to Personality Types and Cognitive Styles of Business Students

--Ambrien Ahmed, N Hasnain and M Venkatesan

The present study was designed to examine the relation of personality and cognitive styles with the decision-making style of future managers. For this purpose, a sample of 130 postgraduate students of management were selected through incidental sampling. The tests used in the study were decision making style inventory by Rowe and Mason, Myers Briggs type indicator by Myers Briggs and cognitive style inventory by Jha. The results showed that intuitive personality type had a significant relationship with the conceptual decision style. The personality type ‘thinking’ showed positive correlation with directive decision style, but negative correlation with behavioral. However, the personality type, ‘feeling’ showed positive correlation with behavioral decision style. Personality type, ‘judging’ had a significant relationship with analytical decision style, whereas, personality type, ‘perceiver’ had an inverse relationship with it. Further, it was found that systematic and intuitive cognitive styles had an inverse relationship with behavioral decision style. Though systematic cognitive style had a significant relationship with analytical decision style, the study concludes the need for the inclusion of training programs on decision making for management students.

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Efficiency of Marketing Channels for Mango in Mahabubnagar District of Andhra Pradesh

--Gopi Muralidhar, P Radhika, Seema and M H V Bhave

India is a country with varied agroclimatic conditions which enable the cultivation of different crops. India stands amongst the top producers of fruits, and mango is produced in abundance in India. Lack of suitable marketing avenues and channels decreases the margin for the growers. This study was undertaken to know the existing marketing channels and the problems associated with these marketing channels in the Mahabubnagar district of Andhra Pradesh. The study revealed four marketing channels used by farmers, of which the pre-harvest contractor was the most prevalent, because it involved low risk. The intermediaries in various channels faced many problems, of which, high transportation charges, high commission agent charges and syndicating of the wholesalers are the major ones.

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The US Hispanic Consumers’ Perception Towards Buying Country of Origin Labeled Ethnic Produce

--Ramu Govindasamy, Venkata Puduri and James E Simon

Hispanic population is the fastest growing minority group in the US. The growing Hispanic immigrant population also brings a niche demand for familiar foods from their homeland. This community is diverse, coming from many different countries and regions, each with their unique foods, spices and flavors. The rapid expansion of Hispanic ethnic population presents significant opportunities for country of origin produce. The paper attempts to document the socioeconomic characteristics of Hispanic ethnic consumers and their preferences for Country of Origin Labeled (COOL) produce.

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A Study on the Emerging Dimensions of Strategic HRM in Different Subsectors of IT Industry

--A Shameem and Bilal Mustafa Khan

In today’s turbulent environment, the key to competitiveness lies in the ability to lead change and depends on how organizations build change leadership that enables them to capitalize and master change. This is where strategic thinking lies for management in general and for Human Resource (HR) in particular. Many authors have maintained that Strategic Human Resource Management (SHRM) is directly linked to organizational performance. However, despite the increasing popularity of SHRM, there have been very few systematic evaluations of the claims that it is linked to performance, and doubts regarding its theoretical foundations remain. It should also be noted that HR does not distinguish HR professionals in high-performing firms from those in low-performing firms. The external knowledge (not internal knowledge) of HR is the key differentiator. Most HR professionals have a low level of external business reality—customers, competitions, stakeholders, industry structures, globalization and all the things that make business what it is. There are two starting points for thinking on this line. First, HR should aspire to be a business partner; and second, to be a business partner, it needs to create a line of sight to the outside. The Information Technology (IT) revolution has brought about a situation in which knowledge workers are replacing blue-collar workers. In such a scenario, an organization needs to invest more in human assets in order to gain a competitive advantage over other organizations. The purpose of this research is to make a comparative study of emerging dimensions in SHRM in the different subsectors of the Indian IT industry.

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Impact of Group-Based Microfinance on Rural Households in India

-- S Chandrakumarmangalam and S C Vetrivel

The present study is empirical in nature and was carried out to assess the impact of group-based microfinance on income, assets position, savings, employment, literacy and migration of the household. A quasi-experimental design was made where the target and control groups were randomly sampled from the population. The target group was compared with the control group across various variables and the mean difference was found. The results were validated by statistical test for significance and econometric models. The test of significance between the mean for target and control groups was tested through a paired t-test. Models like Ordinary Least Squares (OLS), logistic regression and probit regression were employed to measure the impact of group-based microfinance intervention. Household was taken as the unit of analysis. The study concluded that the group-based microfinance impacted the client household positively in the increase of income, assets position, savings and literacy, and in the reduction of migration.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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